Want to improve your business practices to have a greater impact for your customers? This 90-minute workshop, hosted by B Lab and i=Change one of our Best for the World™ (BFTW) 2022 honourees, will explore ways to prioritise your customers through your business model and practices.

Learn how a B Corp achieved a high score for the Customers in the B Impact Assessment and learn practical tips to help your business improve in this area.

B Lab’s Certification team will also outline the Impact Business Models in this area and how businesses can implement them.

A question & answer segment will close out the workshop, offering a unique opportunity to ask our Certification team, Business Sustainability Analysts, and a B Corp your questions.

Who should attend

B Corps looking to improve their impact through customers.
Aspiring B Corps who are familiar with the B Impact Assessment and have completed at least 50% of the assessment.

What to expect

Presentation from B Lab’s Certification team and i=Change
Interactive polls and collaboration time
Wellbeing break with B Corp Seated Massage
Tips for documenting your impact for Customers
Q&A time

What to bring

Just yourself and any questions you have
Comfy clothes to stretch in
Snacks are a must!

i=Change (iEC) is a unique, innovative cause-marketing =eco-system for online retailers. iEC enables a retailer to give back and receive the business benefits of doing so. The iEC Platform is customized to a retailer’s branding, and with simple integration, the platform appears after every sale, above the site’s final ‘order confirmation’ page. A customer’s final experience, is now the retailer’s commitment to giving back. Although, to their surprise, the donation is the retailer’s. The customer is simply asked to choose where it goes. Customers can add a donation of their own, ‘Like’ or ‘Share’ their choice across social media. iEC’s monthly newsletters update customers on the impact of donations while featuring each brand. iEC’s analytics and tools are designed to create value, drive traffic, and deliver a tangible ‘ROI’.