Event description
Ipswich businesses have the opportunity to hear Dr Louise Grimmer, one of Australia's leading retail researchers, inform and inspire us with a presentation on Boosting Main Street Shopping: Embracing Consumer Behaviour.
Areas of discussion include:
- An overview of the key economic challenges for the customer
- How these challenges affect customer habits
- How to adapt the in-store experience to capitalise
Today’s shoppers are savvy, have multiple platforms to shop from, and seek a visually immersive and memorable experience. Physical stores have three seconds to engage customers. Enticing buyers to stop, stay and spend in your store is more valuable than ever.
When: Tuesday 13 February 2024
Arrival Time: 5.00 pm. The presentation will run from 5.30 pm until 7.00 pm.
Location: Level 1, 1 Nicholas Street, Ipswich
Light refreshments will be served on arrival.
Dr Louise Grimmer
Dr Louise Grimmer is one of Australia’s leading retail researchers, focusing on small stores. Local shopping, consumer behaviour, and the visitor economy.
A Fulbright Scholar and Senior Fellow of the Institute of Place Management, she has a PhD in retail marketing and a Masters in Public Relations and Communications. Her research on consumer behaviour, retailing and how retailers can respond to changes in shopping behaviour is published internationally. She is Associate Editor for two leading international retail and consumer journals. In addition, Louise is a regular media commentator, featuring in hundreds of interviews, and a retail columnist. She has worked as a national radio presenter for the ABC, currently works as a radio news journalist and presenter, and is a leading contributor to The Conversation.
Louise works with local councils, trader associations, place marketers, individual retailers, chains and department stores, government and centre managers to advise on retail strategy, consumer behaviour, market trends and workforce capability.
For more details: www.shopology.com.au
This event is part of a wider program designed to provide support to businesses to improve their store exterior, window displays and store entrance in order to boost economic activity.