BPR X Aquillius Monthly Workshop Series

BPR X Aquillius Monthly Workshops + Q+A 

Months: February-April 2025 (3 month plan)  

Workshop for February 

Topic: Meeting Investor Expectations in Sales, Marketing, and Public Relations 

In this session, we will break down investor expectations in three key areas: Sales, Marketing, and Public Relations. Through detailed discussions and practical exercises, you will gain insights into: 

• Understanding Investor Goals: Learn how to align your strategies with the specific growth, visibility, and revenue objectives your investors prioritize. 

• Actionable Strategies: Step-by-step guidance on implementing effective sales processes, building impactful marketing campaigns, and managing public relations to enhance brand perception. 

• Essential Tools: Explore the tools and technologies that can streamline efforts in these areas, from CRM platforms to marketing automation and media tracking systems. 

• Outsourcing Decisions: When and how to engage external vendors, agencies, or consultants to optimize outcomes without overextending internal resources. 

By the end of this workshop, you’ll be equipped with the knowledge, tools, and actionable steps needed to exceed investor expectations and drive measurable success in your organization. 

Workshop for March 

Topic: How to Collaborate Effectively with a PR Firm 

In this interactive workshop, we will dive into the essentials of working successfully with a public relations firm to achieve your organizational goals. 

Key topics include: 

• When and Why to Hire a PR Firm: Learn how to identify the right time to bring in external PR expertise and the specific benefits they can bring to your business. 

• The Power of Messaging: Understand how clear and consistent messaging can determine the success or failure of a PR campaign and gain insights into crafting impactful narratives that resonate with your target audiences. 

• Anatomy of a PR Campaign: Explore the components of a successful PR campaign, from strategy development to execution, and learn how to measure its impact effectively. 

• PR as a Growth Driver: Discover how public relations can do more than build awareness—it can attract investors, establish credibility, and support growth for biotech startups and beyond. 

Join us for a session designed to equip you with actionable strategies to maximize your PR efforts and build a strong foundation for your startup’s visibility and success. 

Workshop for April

Topic: How to Write a Marketing Plan for a Biotech Startup 

Creating an effective marketing plan is essential for the growth and success of any biotech startup. In this workshop, you will learn how to develop a comprehensive, actionable marketing plan tailored to the unique challenges and opportunities in the biotech industry. 

Key takeaways from this session include: 

• Understanding Your Market: Learn how to analyze your target audience, competitors, and market trends to define your niche and identify opportunities. 

• Defining Your Value Proposition: Craft a compelling value proposition that communicates the unique benefits of your biotech product or service. 

• Setting Clear Goals: Establish measurable marketing objectives aligned with your startup's business goals, such as customer acquisition, brand awareness, or partnership development. 

• Building Your Strategy: Explore strategies for reaching your audience effectively through digital marketing, thought leadership, events, and collaborations. 

• Budgeting and Execution: Learn how to allocate resources effectively, choose the right tools, and create an implementation timeline. 

• Measuring Success: Understand how to track key performance indicators (KPIs) to evaluate the effectiveness of your marketing efforts and refine your approach. 

This workshop is designed to provide biotech entrepreneurs and leaders with the skills and insights needed to create a strategic marketing plan that drives growth, attracts investors, and accelerates innovation.