Brand Australia 2025

Brand Australia 2025 is a one-day conference that will feature panels of experts from diverse perspectives, providing an opportunity to explore perceptions of HE, and discuss who should really be shaping the future of the sector.

For years the sector has talked about brand in terms of the way Australian education is presented to international students, but now we confront a more pressing issue – how to craft positive and authentic perceptions of Australian HE in the Australian population and in our own institutions. Brand Australia 2025 will include panel discussions and presentations curated by the Future Campus team, providing fresh insights into perspectives and opportunities that every institution should consider in 2025.

This mini-conference, timed to coincide with many HE representatives descending on our nation’s capital, will ask some of the questions that nobody else is likely to ponder – and provide opportunities for you to ask questions and contribute to the conversation.

Speakers will include:

• Professor Adam Shoemaker, Vice-Chancellor, Victoria University
• Professor Helen Bartlett, Vice-Chancellor, University of the Sunshine Coast
• Professor Zee Upton, Deputy Vice-Chancellor (Research and Innovation), University of Newcastle
• Professor Joanne Wright, Deputy Vice-Chancellor (Education), University of Sydney
• Ant Bagshaw, Executive Director,  ATN
• Paul Harris, Executive Director, IRU
• Alec Webb, Executive Director, RUN Universities
• Phil Honeywood, CEO, IEAA
• Dr Jodie Trembath, Director of Skills, Employment and Small Business, ACCI 
• Michelle Grattan, Chief Political Correspondent, The Conversation Media Group
  
• Professor Maree Meredith, Pro Vice Chancellor, Indigenous Leadership, University of Canberra
• Professor Frank Bongiorno, Professor, Australian National University
  
• Ngunnawal Traditional Owner and Student Selina Walker
• Professor Mark Rose, DVC (Indigenous) Deakin University
• Bill Shorten, Vice-Chancellor, University of Canberra

The Brand Australia 2025 conference will run from 11:00 am - 4:00 pm at the National Film and Sound Archive in Canberra followed by networking drinks sponsored by Future Campus and the Australian Technology Network of Universities (ATN) in the NFSA’s historic courtyard, from 4:00 pm - 5:30pm.

Conference Program