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Brand Positioning, Customer Experience & UX for Business Owners – Hampshire Founder Roadshow

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Village Hotel Farnborough
Farnborough, United Kingdom
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Fri, 20 Nov, 9am - 11:30am GMT

A Message For Hampshire Business Owners

Description

In crowded markets, great businesses do not just compete on products or services.

They compete on perception, experience and how customers feel when interacting with the brand.

Many businesses struggle to clearly communicate their value, create consistent customer journeys or build the kind of reputation that supports long-term growth and trust.

This Hampshire Founder Roadshow has been designed to help business owners strengthen brand positioning, improve customer experience and create smoother user journeys that support stronger engagement, loyalty and business growth.

Hosted by experienced business leaders Emma and Stu, this highly interactive roadshow combines practical business insight, honest founder conversations, peer discussion and strategic reflection to help founders better understand how branding, customer experience and UX influence visibility, trust and commercial performance.

Alongside practical founder discussions and roundtable conversations, attendees will also hear expert insight from specialist guest speakers sharing real-world experience around brand positioning, customer journeys, user experience and reputation building.

This is not a lecture.
And it is not traditional networking.

It is a practical founder growth experience built around conversation, implementation and community.

During this roadshow, we’ll explore:

  • Clarifying brand positioning and messaging

  • Understanding customer perception and trust

  • Improving customer experience and engagement

  • Creating smoother user journeys and UX

  • Building stronger brand consistency

  • Improving retention and customer loyalty

  • Identifying friction points within the customer journey

  • Building a reputation that supports sustainable growth

Using the My BiZHUB Performance Tracker, attendees will benchmark where they currently are across key areas of business performance and identify the opportunities that could create the biggest impact moving forward.

Alongside expert insight and facilitated discussion, there will be opportunities for:

  • Founder roundtable conversations

  • Interactive Q&A sessions

  • Peer learning and networking

  • Shared experiences and collaboration

  • Practical reflection and action planning

    Whether you are in the early stages of growth or leading a more established business, this roadshow is designed to help you build greater clarity, resilience and confidence for the journey ahead.

Included with your place:

  • Live Hampshire Founder Roadshow session

  • Facilitated founder roundtables

  • Performance Tracker access

  • Networking and collaboration opportunities

  • Session resources and action materials

  • Access to follow-up materials and recordings

  • Progression opportunities into further business support

Part of Something Bigger

This Hampshire Founder Roadshow forms part of a wider founder growth journey supported through the My BiZHUB community platform.

The conversations do not end when the event finishes.

By attending, you’ll also have the opportunity to:

  • Stay connected with people you meet during the roadshow

  • Continue valuable conversations beyond the room

  • Access ongoing founder insight and peer support

  • Build momentum alongside a trusted business community

  • Explore future growth opportunities and roadshows across Hampshire

Each session delivers practical standalone value — but together they form a wider journey designed to help business owners grow with greater clarity, support and confidence.

Because no one should build a business alone.

Explore the My BiZHUB founder community:
https://members.signalbizhub.co.uk/

What to Expect

  • 9:00 am

    Arrival & Founder Networking

    An opportunity to connect with fellow Hampshire business owners, start conversations and settle into the session before the roadshow begins.

  • 9:45 am

    Welcome & Roadshow Introduction

    Hosted by Emma and Stu, this opening session introduces the theme of the roadshow, key discussion areas and how the interactive founder experience will work throughout the event.

  • 10:00 am

    Founder Growth Session

    A practical and interactive session exploring the realities of business growth, founder challenges and the strategies, systems and thinking required to build stronger, more sustainable businesses.

  • 10:35 am

    Founder Roundtables & Peer Discussion

    Collaborative founder conversations designed to encourage shared learning, practical discussion, fresh perspective and valuable peer insight from other business owners.

  • 11:00 am

    Interactive Q&A & Action Planning

    Open discussion, founder questions and practical reflection designed to help attendees identify meaningful next steps and opportunities for implementation.

  • 11:15 am

    Open Networking & Continued Conversations

    Additional time to continue conversations, strengthen relationships and connect with other founders, speakers and members of the wider business community.

  • 11:30 am

    Roadshow Close

    Final reflections, next steps and opportunities for continued support through future roadshows and the My BiZHUB founder community.

Meet Your Hosts

  • Emma Selby

    Emma Selby

    Emma is a business leader, founder and community builder passionate about helping SMEs grow through practical support, honest conversations and strong founder communities. Through SiGNAL and My BiZHUB, Emma has create spaces where business owners can build clarity, confidence and sustainable growth alongside others who understand the realities of entrepreneurship.

  • Stu Morrison

    Stu Morrison

    Stu is an experienced business leader with a strong background in strategy, operations and sustainable business growth. Working closely with SMEs across Hampshire, Stu focuses on helping founders improve clarity, performance and decision-making through practical insight, collaboration and founder-focused conversations.

  • Rob Fryer

    Rob Fryer

    Rob Fryer is a highly experienced business strategist, branding specialist and founder with a strong track record of helping organisations strengthen their positioning, customer perception and long-term commercial growth. Through years of working with businesses across multiple sectors, Rob has developed a practical and insight-led approach to brand development, reputation building and customer engagement. His work focuses on helping businesses communicate more clearly, stand out in competitive markets and create stronger connections with their audiences through authentic brand strategy and customer experience thinking.

  • Matt Laakvand

    Matt Laakvand

    Matt Laakvand is an experienced UX and digital experience specialist who helps businesses create more effective, user-focused customer journeys across digital platforms and touchpoints. With a strong background in user experience, digital strategy and customer behaviour, Matt works with organisations to improve usability, engagement and conversion through smarter UX thinking and clearer customer journey design. His practical, commercially focused approach helps businesses better understand how customer experience directly impacts trust, reputation and growth.

What Founders Are Saying

  • “It’s given me clarity and confidence.”

    “I’m making decisions quicker and with a lot more certainty now.”

    Damon Bowen-Ashwin Founder, Ashwin Adapt & Flow
  • “This is completely different.”

    “I’ve been to loads of networking and business events before, but this actually leads somewhere.”

    Sarah Burch Founder, SB Consulting
  • “I finally felt part of something.”

    “It’s the first time I’ve actually felt part of something in business, rather than just figuring it out on my own.”

    Matt Laakvand Founder, Luminous Industries
  • “The conversations are genuinely useful.

    “The conversations you have here are different — they’re honest, practical, and actually useful.”

    David Tinson Director, &Stenbel
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What These Sessions Feel Like

FAQs

  • Who is this roadshow designed for?

    This Hampshire Founder Roadshow has been designed for business owners, founders and decision-makers looking to strengthen their business through clearer strategy, practical insight and honest founder conversations.

    Whether you are in the early stages of growth or running a more established business, the session is designed to provide practical value, reflection and actionable ideas.

  • Do I need to be a member of My BiZHUB to attend?

    No.

    These roadshows are open to all business owners and founders.

    Some attendees may be accessing the event through funded Hampshire Growth Hub places or My BiZHUB membership benefits, while others may attend through General Admission tickets.

  • What ticket types are available?

    There are several ticket options available depending on your eligibility:

    • Businesses Enrollled In The Hampshire Growth Hub Program

    • My BiZHUB Accelerator member tickets

    • General Admission tickets for non-members and non-programme participants

    Please select the ticket type that best applies to you when booking.

  • Is this a networking event?

    Networking is part of the experience, but these roadshows are designed to go far beyond traditional networking.

    Each session combines practical business insight, facilitated discussion, founder roundtables and collaborative learning focused on sustainable business growth.

  • Can I attend on my own?

    Absolutely.

    Many attendees come alone and the roadshow format has been designed to encourage relaxed conversation, peer learning and meaningful connections throughout the session.

  • What can I expect on the day?

    Each roadshow includes:

    • Practical founder-focused business insight

    • Facilitated discussions and roundtables

    • Interactive Q&A conversations

    • Opportunities to connect with other business owners

    • Actionable ideas and growth strategies

    • Access to follow-up resources and support

  • Will there be opportunities to continue the conversations afterwards?

    Yes.

    Attendees will also have the opportunity to connect through the My BiZHUB online founder community platform, helping conversations, collaboration and support continue beyond the event itself.

    https://members.signalbizhub.co.uk/

  • Do I need to bring anything?

    Just yourself, an open mindset and a willingness to engage in the conversations.

    You may also wish to bring a notebook or device for ideas, reflections and action planning during the session.

  • Are places limited?

    Yes.

    To keep discussions valuable and interactive, places for each roadshow are limited and advance booking is essential.

  • Can I arrive early?

    We kindly ask that attendees don’t arrive before 9:15am, as the venue will still be setting up.

  • Can I arrive late?

    We ask that attendees arrive no later than 10:00am, as late arrivals can be disruptive to the session.

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Village Hotel Farnborough
Farnborough, United Kingdom
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