Brand, positioning, marketing and AI for small business

This session is designed for business owners who are serious about getting their brand and marketing right but have not yet built a formal strategy. It is equally valuable for established operators who feel their messaging is inconsistent, unclear, or not converting.

In this workshop, you will learn:

• Why most small businesses struggle with brand and what to do about it (The Clarity Gap)

• Building your business core purpose, vision, mission, and values

• Knowing your audience: Build a clear picture of who you are speaking to and why they should choose you

• Competitors and positioning - how to map your competitive landscape

• How to communicate clearly and consistently across every touchpoint

• From strategy to execution

• AI as your marketing and operational co-pilot
  

Presented by Cesar Rodrigues - Founder and Creative Director, Craate Creative

Cesar Rodrigues is the Founder and Creative Director of Craate Creative, a Brunswick-based brand strategy and creative agency helping ambitious businesses build brands that stand out. With over a decade of experience, Cesar has worked with a range of clients, including Formula 1, McLaren, Airwallex, Commonwealth Bank, RACV, Beatport, ABC Music, Ecosa, Midsumma Festival and the St Kilda Film Festival. Believing that a brand is far more than a logo, Cesar combines strategy, storytelling and creative thinking to help organisations shape perception, connect with audiences and create lasting impact. Cesar has embraced AI and feels it is important to understand how it can help small business.