Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Creating stories or content that represents your brand values can drive interest among new audiences and strengthen connections with existing customers and employees.

In this workshop you will learn the power of storytelling in bringing context and meaning to your business, how you can build your brand, better articulate your story, and differentiate your business from competitors.

We will consider how purposeful storytelling and integrated marketing communications can entertain, inform, and persuade your audience, amplifying your impact and growing your business.

This topic covers:

Brand storytelling and what makes an impactful story
The role of storytelling in driving growth and customer loyalty
Finding the right balance between your commercial objectives and audience-centric communications
Practical steps to building your business brand and articulate your story
The essentials of integrated marketing communications

This session is suitable for all small business owners and employees involved in marketing activities.

The facilitator of this topic, ECU's Executive Education Team at the School of Business and Law is dedicated to providing impactful workshops tailored to help small businesses in Western Australia thrive through sustainable growth. Their workshop content has been developed in consultation with industry experts and university resources to equip you with the skills to succeed.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.