Ditch the marketing mindset and achieve a brand that sticks

Even if you think you know what a brand is, this lively masterclass and hands-on workshop will turn those ideas inside out!

Presented by Michel Hogan, Brand Counsel, you'll learn how a brand is the result of promises you keep and an enduring store of value created by everyone’s unheroic work.

Using scenarios and challenges from your business, you’ll explore how brand is a result of everything you do. And walk away with punchy, practical advice and know-how that anyone, in any role and any sector, can use to achieve a brand that sticks.

Ditch the brand-is-marketing mindset and learn:

• How EVERY business has a brand (even if you think you don’t)

• The hidden promises you’re making to employees, customers and other stakeholders without realising it

• Why what you do and how you do it is more important than what you say

• How your unheroic work is the true secret weapon to a brand that sticks

Who is it for?

The session is relevant for business owners, leaders, or managers of
any size or kind of enterprise. Whether you’re laying foundations, responding to changes, or in the process of reinventing yourself.

What's included?

• 2-hours of punchy practical advice

• Workbooks for hands-on thinking

• Free copy of The Unheroic Work e-book

• Tea and coffee

This event is part of the 2025 Geelong Small Business Festival, proudly delivered by the City of Greater Geelong in partnership with the Geelong Chamber of Commerce.