Branding for Business Success

Running a business isn’t just being part of the daily operations. It’s also about creating a presence in community, online and wherever you go - think Nike, KFC, McDonalds. Their brand logo speaks volumes without words. Branding isn't just about having a logo and a look. It encompasses a feel, the customer experience, strategic thinking and a vision. Create impact when you understand how branding influences every aspect of your business.

Creating a brand takes thought and time. It may even evolve over time. How do you want to show up in your business consistently? How you want to present yourself, your product or service is part of branding. Whether you are new to creating a brand, want to reboot your brand or want a refresher, come along and join the session.

Outcomes:
- Identify whether you have a brand already and does it need some tweaking.
- Have the understanding to start creating your brand if you are new in business.
- Understand the importance of how branding can impact your business.

Main Topics Covered:
- What do you want to be known for?
- Showing up.
- Marketing strategies.
- Case study.
- What's your space?
- Your standard is your brand.
- How to be visible.

Suitable for: New businesses (pre-start), as a refresher, businesses ready to brand or re-brand.

Presenter: Sana Turnock, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.