Branding with Country: the power of design to create impactful change for a new, shared Australian identity

From the design studio that famously designed the Qantas-Balarinji Flying Art Series and the globally recognised Nation Brand, explore the future of branding through the lens of Country and culture.

Balarinji will share:

• Why cultural authenticity matters more than ever in branding

• The rewards and risks of using Aboriginal culture in brand design  

• How to engage in genuine co-design processes with Aboriginal knowledge holders  

• What cultural branding best practice looks like in action 

Presented by Ros Moriarty: Balarinji Managing Director & Creative Executive and
Johnny Bridges: Balarinji Indigenous Creative Lead