Breaking Down Business Plans: What Funders and Lenders Really Look For

From financial projections to marketing strategies and growth plans, this WEOC Loan Program's own Natalie Robertson dives into the essentials that transform an ordinary business plan into a powerful roadmap. Learn what lenders and funders actually look for, how to highlight your competitive edge, and the common mistakes that can hold businesses back. Packed with practical insights and real-world examples, it’s designed to help entrepreneurs strengthen their vision and position their businesses for sustainable success.

Natalie Robertson

Natalie brings business lending experience from both customer-facing and head office roles. Prior to joining WEOC, Natalie worked for over 10 years at TD Bank, building expertise in commercial lending as well as product and risk management.  A strong communicator and collaborative team member, Natalie can build consensus with a keen attention to detail, sound analysis, and clear recommendations. Natalie is an advocate for gender equality, and is enthusiastic about supporting women-owned businesses. She is a graduate of the Bachelor of Business Administration program at Wilfrid Laurier University.