It’s Not How Good Your Strategy Is, It’s What You Do With It

Great strategy doesn’t mean much if you can’t bring it to life. It’s the execution that truly matters.

In this Strat Chat, Brent Smart (Former CMO at Telstra and Founder of Brent Smart CMO Advisory) makes the case that successful strategy isn’t just about how good your strategy is, but more what you do with it.

He’ll explore why the budget is one of the most important strategic documents, why craft is strategy, not simply aesthetics and the way you tell your strategic story, right from the start, is just as important as the strategy itself.