Bridging Purpose and Practice: Leadership Conversations That Drive Real Change

Join Tim Jones, founder of Grow Good, and Chevy Chisholm, Founder and Program Director of The Balanced Mindset, for a dynamic, interactive webinar that explores how leadership, culture, and mindset are critical in embedding purpose into your business.

In this session, we’ll dive deep into:

• Exploring Identity Shifts in Business: How do your company’s values and identity evolve? We’ll examine the gap between stated purpose and reality and how to close it, turning purpose into a living, breathing part of your organisation. 

• Leadership & Culture: Discover how leadership and organisational culture either drive alignment with your purpose or create misalignment. Understand the role of leadership conversations in sustaining a purpose-driven business. 

• Leadership Conversations That Sustain Purpose: Learn how regular leadership conversations can ensure that your purpose isn't just on a wall but is embedded into everything you do. 

• Live Discussion: Where do businesses often struggle to bridge the gap between purpose and practice? We’ll explore common pitfalls and how to overcome them with practical solutions.

• Key Takeaways: Actionable steps to embed your purpose into every aspect of your business, from leadership conversations to day-to-day operations.

Chevy will set the stage on leadership, culture, and mindset, offering insights into how to integrate purpose into your company’s actions and behaviour. Tim will share his expertise on B Corp certification and practical strategies to create real, sustainable purpose within your business. Together, they’ll show you how to turn purpose from an abstract idea into a powerful, guiding force for your company.

About Chevy Chisholm:

Chevy Chisholm is the Founder and Program Director of The Balanced Mindset, a coaching practice dedicated to helping businesses bring new leadership strengths and mindsets to life. Chevy works with leaders to connect a company’s goals and values with how teams work and lead, ensuring purpose is lived out in daily actions.

About Tim Jones:

Tim Jones, better known as The B Corp Bloke, is a leading voice in the purpose-driven business movement. With deep experience helping organisations embed purpose into their DNA, Tim challenges business-as-usual thinking and inspires leaders to align profit with positive impact. Through his work guiding companies toward B Corp certification and beyond, he’s helped reshape how businesses define success. In this webinar, Tim brings his trademark blend of insight, humour, and hard-won experience to explore how purpose can become a powerful driver of culture, strategy, and long-term value.

Are you ready to move beyond the poster on the wall and truly embed purpose into your business? Join us for this free webinar to explore how leadership conversations can turn purpose into real change and take the next step in creating a purpose-driven organisation.