Build a Referral Engine for your Small Business

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Word of mouth can be a powerful way to grow your business, particularly when your existing customers are happy to recommend you. This practical workshop will show you how to take a more planned approach to generating referrals by identifying the customers and moments most likely to lead to recommendations. You’ll learn how to ask for referrals naturally, make it easy for customers to recommend you, and build  a simple, repeatable referral strategy into the way you do business.

This topic covers:

• Identify the customers, moments and experiences most likely to generate referrals.

• Learn when and how to ask for referrals without making the interaction feel awkward or overly sales-focused.

• Create simple referral prompts, incentives and processes that make recommending your business easy.

• Build referral opportunities into your existing customer experience.

• Develop a simple and repeatable approach to encouraging referrals and word of mouth recommendations.

• Create an action plan for generating more referral business from existing customers.

This workshop is suitable for small business owners who want to generate more referrals and word of mouth from existing customers.

If this is your first workshop with us or you have any queries, check out our Online Workshops Guide & FAQs or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.