Build Better Customer Experiences

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Customer retention starts with the experience people have before, during and after they buy from you. Small changes to the way you communicate, deliver your products or services and follow up with customers can make a meaningful difference to whether they choose to come back.

This practical workshop helps you look at your customer experience from the customer’s perspective, map the journey from first purchase through to repeat business, and identify the points where customers may be dropping off.

You’ll explore simple, low cost ways to improve key customer touchpoints, create more memorable experiences and encourage repeat business and referrals.

In order to fully participate in activities and get the most out of this session, you will need to bring your laptop (or desktop) computer and smartphone.

This topic covers:

• Mapping the customer journey from first purchase through to follow up and repeat business.

• Identifying friction points that may be costing you repeat customers.

• Improving communication, service, delivery and post purchase follow up.

• Creating simple ways to make the customer experience more memorable.

• Encouraging repeat business and referrals through better customer experiences.

• Prioritising improvements and creating an action plan.

This workshop is for small business owners who want to improve their customer experience, encourage repeat business and build stronger long term customer relationships.

If this is your first workshop with us or you have any queries, check out our Online Workshops Guide & FAQs or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.