Build Your B2B Audience & Customer Base on LinkedIn

People buy from people. And in the B2B world, LinkedIn is where the real conversations—and real business—happen. If you're looking to attract and convert business customers, establish yourself as an industry leader, and generate meaningful connections, this workshop will give you the tools to make it happen.

With over 1 billion professionals on LinkedIn, it’s the go-to platform for business decision-makers, industry leaders, and potential clients. Unlike other social media platforms, LinkedIn isn’t about mindless scrolling—it’s about intentional networking, learning, and selling.

Yet, many businesses struggle to stand out. Whether it’s an incomplete profile, lack of engagement, or uncertainty about how to generate leads, the opportunities are there—but without the right strategy, they go untapped.

This workshop is designed to help you cut through the noise and build a powerful LinkedIn presence that attracts and nurtures the right B2B audience.

What You'll Learn:

The LinkedIn Landscape – Understanding how businesses and decision-makers use the platform to find services, make connections, and drive purchases.
Optimising Your LinkedIn Profile – Position yourself as a trusted expert with a profile that stands out and speaks directly to your ideal audience.
Finding & Connecting with the Right People – Learn how to identify potential customers, decision-makers, and industry leaders who matter to your business.
Creating & Sharing Engaging Content – Discover what type of content works best on LinkedIn, how to increase engagement, and how to use storytelling to build credibility.
Generating Leads & Business Opportunities – Practical strategies to use LinkedIn’s built-in features (including Search, Groups, and LinkedIn Sales Navigator) to turn connections into customers.
Building Authority & Thought Leadership – Learn how to craft compelling posts, engage with your industry, and become the go-to expert in your niche.

Who Should Attend?

Small Business owners, entrepreneurs, solopreneurs and those looking to grow their B2B audience
Freelancers and consultants who want to attract high-value clients
Marketers and sales professionals aiming to improve their LinkedIn strategy
Anyone new to LinkedIn who wants to build confidence and clarity in using it effectively
This workshop is designed for beginners but packed with insights that even experienced LinkedIn users can benefit from.

Meet Your Presenter – Dante St James

Dante St James from Darwin Innovation Hub and Clickstarter, is one of Australia’s leading digital trainers, a Meta Contracted Lead Trainer, a LinkedIn Australia Top Voice and an expert in digital marketing and business growth strategies. With years of experience in social media marketing, business development, and personal branding, Dante has helped thousands of business owners and professionals build their authority online and generate leads through platforms like LinkedIn.

A sought-after speaker and trainer, Dante is known for his engaging and practical approach to digital education. His workshops are designed to give participants real, actionable strategies that they can implement immediately.

If you're serious about using LinkedIn to grow your business and attract high-quality leads, this workshop is for you.

This workshop is presented as part of the Digital Solutions Program.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.

Build your B2B Audience & Customer Base on LinkedIn

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