BUILD - Digital Marketing for Community Groups and Organisations

Learn how to confidently promote your community group online using free and low-cost digital tools.

Overview

This beginner-friendly workshop covers the essentials — from choosing the right digital platforms to creating content that connects.

Whether you're running events, raising awareness or recruiting helpers, this workshop will help you build a stronger digital presence where it matters most.

Key Skills

In this workshop you will learn how to:  

• Pick the best digital channels to reach your audience

• Create content that tells your group’s story

• Use tools like Canva and Meta Business Suite to save time

• Build a simple digital marketing plan

• Schedule posts to stay consistent (without burning out)

Please note this workshop will only proceed if minimum numbers are met.

Who should attend

This workshop is tailored for anyone wanting to strengthen their community group or organisation’s online presence with minimal budget.

No prior marketing or design experience is needed.

Individual residents or those from local community groups, clubs and not-for-profit groups may register.

Please note this workshop is not intended for businesses.

This workshop will only proceed if minimum numbers are met.

The presenter

This workshop is presented by Kasia Jones, founder of McNaught Media. Kasia is a passionate digital marketer and communications consultant with over 16 years of experience working with businesses across digital, traditional and outdoor media.

Translating and Interpreting Services

If you would like access to an interpreter for the workshop, please let us know and the City can provide one for you.