Building a Powerful Online Brand

Learn how to craft a powerful brand story, strengthen customer engagement, and create a digital presence that resonates.

Grow your digital presence in 2026 with the Sutherland Shire Council Business Success Series — a FREE suite of local workshops and webinars supporting Sutherland Shire businesses to thrive in today’s digital-first marketplace.

This webinar focuses on building a strong, recognisable online brand that cuts through the noise, connects with customers, and positions your business for long-term success. Delivered in partnership with Realise Business, this session helps you refine your brand strategy and communicate with clarity and impact.

Whether you’re launching a new brand or strengthening an existing one, this free session gives you practical frameworks and expert-led insights to develop a professional online identity.

Learning Outcomes:

• Optimise Google search strategies to increase discoverability

• Define and refine your brand proposition on a single page

• Create targeted customer personas for impactful engagement

• Gain insights into competitive positioning and customer motivations

• Set clear objectives and develop a structured execution plan

• Develop and implement a winning content marketing plan

Your Presenter: Megan Hauptfleisch 

A highly strategic, results-driven marketing expert, Megan Hauptfleisch brings 30 years of experience in brand management and business advisory. Having guided hundreds of businesses across diverse industries, Megan is renowned for her ability to turn vision into action. With a strong background in market research and problem-solving, she excels in identifying new opportunities and implementing innovative strategies that drive sustainable commercial growth. As a communication specialist and storyteller, Megan helps businesses create powerful brand narratives that align teams, engage audiences, and drive success. Her expertise spans both B2B (business to business) and B2C (business to customer) markets, making her a sought-after advisor in the world of digital branding and marketing.