Building a Successful Brand

Branding may sound like something big business does, but branding is critical to an agri-tourism farm as well.

This workshop will explore branding from a farm agritourism perspective by a farmer who has won awards for his branding strategy.

The Objectives of this Workshop

Provide you with a branding toolkit that you can use on your own farm

Ensure you get a return on your branding investment

Content

• What is  a branding Journey on an agritourism farm

• Why is branding important to your farm

• Where does it start, and where does it finish

• How much should you invest in your branding

• What are the priorities in branding

• What works and what does not

Who Should Attend?

This workshop is perfect for:

• Farmers and primary producers considering a move into agritourism.

• Existing agritourism operators wanting to streamline their marketing and operations.

• Managers and marketers within the tourism and hospitality sectors.

• Representatives from local government, tourism associations, and relevant industry bodies.

About the Presenter:

John is a Nuffield Scholar (1976) and his Nuffield project was to study marketing in the USA. This launched John into his consultancy, conference speaking and workshop career.  John interprets global agri retail trends to help businesses worldwide adapt to changing economic and political situations.

By capitalizing on the opportunities that change presents, John shows his clients and audiences how to expand and grow their markets by optimizing current market challenges.

John is recognized as the leading consultant and presenter in the sector around the world.

John is a farmer, he and his wife have an award winning farm, Chestnut Brae just outside Nannup. WA

To further help his clients John put his ideas on paper in his best selling retail management books Just About Everything a Retail Manager Needs to Know, Think FOR Your Customer, Setting Up Shop and Food Tourism, a Practical Marketing guide. John’s uncanny ability to translate economic and consumer lifestyle trends into winning strategies for his clients has made him one of the most sought after consultants and speakers on the planet today.