MASTERCLASS (Free) Building your brand with IP: trade marks, copyright and AI

Intellectual property is a key tool for growing and managing a business. Building a strong brand involves not only crafting a unique identity but also protecting it in an increasingly digital world. Nadia will walk you through the essentials of IP protection, with a particular focus on trade marks, copyright, and the tools available to combat copycats—helping you both safeguard and scale your brand. Bring your burning questions! This is a session you won't want to miss.

Nadia is a Senior Associate in Dentons' Intellectual Property practice in New Zealand. Nadia supports clients with intellectual property issues relating to trade marks and designs, copyright, advertising and fair trading, patents, domain names, passing off and confidential information.

Nadia works with a range of clients across a wide variety of sectors including technology, food and beverage, natural health products, cosmetics and construction. Nadia is experienced in brand protection and intellectual property matters both locally and internationally, and has a special interest in the management of trade mark portfolios, including clearance searches, brand protection strategies, local and international applications, prosecution, infringement and watching services. Nadia assists clients at all stages of development, from start-up businesses to established well-known brands.

Prior to joining Dentons in New Zealand, Nadia worked at a New Zealand intellectual property boutique as an associate, where she advised on trade mark matters for both local and international clients.

Recognition

In the Media

• Intellectual Property Magazine - All change down under, Co-author
• Legalwise – Commerce Commission appeal a-go-go against Viagogo, Author
• Managing Intellectual Property – New Zealand: The scope of potential EU-NZ Free Trade Agreement, Author

Insights

• Co-author, "All change down under," Intellectual Property Magazine
• "Commerce Commission appeal a-go-go against Viagogo," Legalwise
• "New Zealand: The scope of potential EU-NZ Free Trade Agreement," Managing Intellectual Property

Activities and Affiliations

• Member, Intellectual Property Society of Australia and New Zealand (IPSANZ)
• Fellow, The New Zealand Institute of Patent Attorneys, Inc (NZIPA)
• Member, New Zealand Law Society
• Member, Auckland Women Lawyers’ Association
• Member, Auckland District Law Society

Prior and Present Employment

• Dentons, 2020 - present
• Baldwins Intellectual Property New Zealand, 2015 - 2020