Building your narrative and social media presence - Creative and Culture Hui, Queenstown & Wānaka

Social media can be a game-changer, but without a strong story and clear strategy, it can quickly drain your time and energy.

In this workshop, Zoe Hawkins, Founder of Brand+Butter, will guide you through the process of creating a personal or creative brand that truly reflects your practice.

Learn how to harness the power of storytelling and digital platforms to grow your reach without losing sight of your values.

Zoe will help you uncover your unique narrative, choose the right platforms, and use them in a way that aligns with your creative vision and goals. Get ready to take your brand—and your impact—to the next level.

A bit about Zoe Hawkins 

Zoe is an internationally-awarded marketing creative, with a portfolio that spans everything from apocalypse-themed films starring Zoe Bell and Steve Hansen to selling cow’s milk disguised as breast milk to raise money for a cure for cancer.

These days, she splits her time between rallying the Brand+Butter crew, reading weird stories at her open mic night 'Creative Juices' and living the balanced life in Hāwea with her 1.5 children and husband who still doesn’t quite know how to relax.


A bit about Brand + Butter

Brand+Butter is an agency for change, galvanising business and the marketing landscape for the better.

A collective of brand, website and marketing experts, we all began working with the global big guns before deciding to use our powers for good and offer our skills to entrepreneurs and organisations ready to have a real, positive impact.

But collaborating with good humans wasn’t quite enough. We knew there were some pretty massive social, environmental and ethical problems with marketing across the board and we vowed to do things differently.

Today we support our clients to carry their values through every element of their offering, fight the green wash, understand their marketing impact and use their media dollar for good.

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This event is part of Te Muka Toi, Te Muka Tākata, a new four-day creative and cultural hui taking place from 12-15 June 2025 in Queenstown and Wānaka. To explore the full programme of events, head to https://www.threelakesculturaltrust,co.nz/creative-culture-hui-2025

With thanks to our main supporters, Queenstown Lakes District Council and Creative New Zealand, please join us for this FREE event.