Building Your Personal Brand Online

Building Your Personal Brand Online

People want to buy from those they know, like, and trust—but if they don’t know who you are, how can they ever get to that point? In today’s digital world, your personal brand is your most valuable asset. Whether you’re an entrepreneur, freelancer, or professional looking to stand out, this workshop will show you how to build a strong, authentic online presence that attracts opportunities, customers, and connections.

Why This Workshop Matters

Your personal brand isn’t just your job title or LinkedIn bio—it’s the story you tell and the reputation you build. A strong personal brand can:

• Open doors to new clients, partnerships, and job opportunities
• Position you as a trusted expert in your industry
• Help you stand out in a crowded digital space
• Attract people who align with your values, skills, and expertise

But building a personal brand isn’t about being everywhere at once—it’s about showing up with clarity and consistency in the right places. This workshop will give you the tools to do exactly that.

What You'll Learn

• What Personal Branding Really Means – Why your online reputation matters and how to craft a brand that aligns with your goals.
• Defining Your Brand Identity – Discover your unique strengths, messaging, and the audience you want to attract.
• Choosing the Right Platforms – LinkedIn, Instagram, YouTube, Twitter—where should you focus your efforts?
• Creating Engaging Content – Learn how to share stories, insights, and expertise in a way that builds trust and attracts the right people.
• The Art of Thought Leadership – How to position yourself as a go-to expert in your field.
• Consistency & Growth Strategies – Tips to maintain and scale your personal brand over time.

Who Should Attend?

• Entrepreneurs and small business owners looking to establish their online presence
• Freelancers and consultants who want to attract high-value clients
• Professionals who want to stand out in their industry and attract career opportunities
• Anyone new to personal branding who wants to get started the right way

This workshop is beginner-friendly, providing a clear roadmap for building a personal brand from scratch while offering valuable insights for those looking to refine their digital presence.

Meet Your Presenter – Dante St James

Dante St James is a leading digital strategist, business mentor, and personal branding expert. As a Meta Lead Trainer and LinkedIn Australia Top Voice, he has helped professionals, entrepreneurs, and businesses create powerful online identities that drive real-world success.

Dante’s approach is practical, strategic, and results-driven—helping people build authentic brands that don’t just look good but actually attract the right opportunities.

If you're ready to take control of your online presence and build a personal brand that works for you, this workshop is for you.

This workshop is presented as part of the Digital Solutions Program.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.