#BuildYourBrand with Nicky Bryson

So you've decided you want to run for Local Council - thanks for taking the next step to being the change you want to see in the world!

Now, comes the tough part - running a fearless campaign and getting elected! So, what gets people successfully elected? The U.S elections is a good example that it certainly isn't merit alone. What do the most successful political campaigns and candidates have in common? Well, if AOC's victory is anything to go by - you need a bloody good brand. And, again, if AOC's victory is anything to go by you'll know that brand isn't just about good looking posters - it's about how you live and breathe what you believe in and stand for.

Whilst candidates backed by major political parties have access to teams that help them with crafting and executing their brand, it's much harder for young people who don't have access to teams or funding.

That's where we have you covered. A 90 minute, highly interactive, brand bootcamp with Australia's branding powerhouse - Nicky Bryson.

Get to know Nicky Bryson

Nicky Bryson can be described in many incredible ways - but to keep things simple - she is a Director in PwC's Brand Advisory Practice, a former head of strategy at global advertising giant TBWA, with years of experience at M&C Saatchi and Leo Burnett. In a nutshell - she has your back when it comes to brand. She has worked with clients from Woolworths, Commonwealth Bank, Macquarie Uni, Myer, GIO, Coles, WWF, Vodafone as well as Government and startups.

Not only is she a branding expert, Nicky is also a young person on a mission. She is the founder of The Trenches - a first of its kind industry-wide, free and inclusive mentoring initiative aimed to empower and support young talent professionally and personally. With research conducted via the Youngbloods database revealing that 96 per cent of under 30-year-olds in the industry lack access to mentors or a mentoring program independent of their organisation, The Trenches aims to fill a much-needed gap in the market.

What we'll cover

Join this interactive and hands-on mentoring and learning opportunity with Nicky and build the brand that will get you elected. We'll cover:

• The power of brand, and how does it apply to political candidacy?
• How do you build a killer brand? And what can we learn from those who have done before?
• How can you design a brand that is authentic and impactful?
• What does executing on a brand actually look like?

If you are under 35 and planning to run for local council, this masterclass is for you.