Business advertising essentials with Facebook and Instagram - Toowoomba

Master online marketing on Facebook and Instagram with presenter Laura Muller.

You’ll learn the core skills needed to effectively advertise your products and business via the most popular social media platforms to turn clicks into revenue. This module includes:

• Introduction to Meta ad types
• Setting up and configuring Meta Business Manager
• How to identify and set up advertising audiences
• Creating appropriate ad content
• Setting budgets
• Setting up conversion metrics
• Interpreting reports

Please bring a laptop or device and ensure you have access to your Meta account as this is an interactive session.

Presented by Laura Muller.

About Laura Muller
Since the launch of DLM Marketing in 2006, Laura has built an impressive list of marketing achievements throughout her career and has had a wide range of experience in corporate environments including insurance, motor sport, hospitality and corporate services. She has specialised interest in creative digital marketing and digital design to ensure maximum market reach. Laura is always keen to completely understand her client’s needs and will create the best possible solution that will ensure maximum return on all marketing campaigns. Laura’s ability to get inside the mind of a business has seen her win contracts with some of the largest companies in Australia and that’s because her processes are strategic, highly organised and distinctly ‘outside-the-box’. Laura is a member of the Australian Marketing Institute and is an expert-vetted, Top1% freelancer with Upwork.

Eligibility Requirements

Please note that registering for this workshop is mandatory to ensure your spot and we encourage potential participants to review eligibility requirements before registering. Eligibility requirements include:

• businesses with under 20 Full-Time Equivalent (FTE) employees
• be a Queensland, Northern Territory or Western Australian-based business
• hold an active Australian Business Number (ABN)

This workshop is presented as part of the Digital Solutions Program.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.