Business for Good Workshop 4: Marketing and Communications for Impact
Event description
The Business for Good Sector Development Program is for social enterprises, First Nations owned businesses, B Corps and small businesses who are interested in intentionally embedding social and environmental impact into their businesses.
Our Business for Good workshop series will cover a range of small business fundamentals topics with an impact lens to help SA small businesses build key knowledge and capabilities to drive social and environmental impact through sustainable business development and growth.
Workshop 4: Marketing for Impact
It's one thing to get a follower, a like, or even a re-share, but how can you maintain momentum? How can you build an engaged digital community that trusts your product or service?
This workshop will look at how successful social enterprises and for-profit companies utilise the engagement funnel to maintain interest in their brand. Attendees will workshop engagement funnels with their peers and leave with a template of their own to use as a launchpad for their next communications strategy.
This workshop is great for entry-level communications professionals or those who find themselves slipping into ad hoc posting and need a good kick up the bum.
Spoiler alert: building and maintaining an engaged community requires TIME. You will need it!
This workshop will be led by Ruby Bisson, Founder & Director of Weekday. Kym Pedler from First Innovators will also be joining the session to provide a much needed Aboriginal business lens.
Places are limited and registrations are essential so get in quick to avoid disappointment. This workshop will be delivered fully on Zoom.
Who is eligible to attend?
You are welcome to join the Business for Good program, including attending our workshops if you are:
- Based in South Australia, and
- Qualify as a small business (up to 20 employees), and
- Committed to learning and understanding how you can embed impact into your business.
Please note that attending the Business for Good workshops means participating in the Business for Good program and we will need to collect some data from you for reporting purposes. If you are not already a participant, the Business for Good Program Coordinator will be in touch with you shortly after your booking.
We have an Equitable Access Policy, please get in touch with Ksenija via email hellosasec@gmail.com if this fee is a barrier to your participation.
About the Business for Good Program
The Business for Good: Social Enterprise Sector Development program is supporting South Australian (SA) social enterprises and small businesses with key business fundamentals to strengthen their knowledge, capacity and capability to deliver social, environmental and economic outcomes for SA with long-term business sustainability and growth. Delivered in partnership by the South Australian Social Enterprise Council (SASEC), Social Traders and Collab4Good, the 18-month Business for Good Program delivers activities through three streams:
- Early advice, information and referrals.
- Group workshops and a social enterprise conference.
- An advisory support service, consisting of a social procurement readiness program and a business growth coaching program.
To stay updated on the Business for Good Program please join the Business for Good community via www.sasec.org.au/businessforgood
The Business for Good Program is an initiative of the Government of South Australia’s Office for Small and Family Business and the South Australian Small Business Strategy 2023 – 2030.