Business for Good Workshop: Marketing

Who is this for?

This workshop is designed for South Australian small businesses that are passionate about making a difference. Whether you're a social enterprise, a First Nations owned business, a certified B Corp, or a small or family business looking to embed social and environmental impact into your operations - you’re warmly invited to join us.

About the Workshop

It's one thing to get a follower, a like, or even a re-share, but how can you maintain momentum? How can you build an engaged digital community that trusts your product or service?

This workshop will look at how successful social enterprises and for-profit companies utilise the engagement funnel to maintain interest in their brand. Attendees will workshop engagement funnels with their peers and leave with a template of their own to use as a launchpad for their next communications strategy.

This workshop is great for entry-level communications professionals or those who find themselves slipping into ad hoc posting and need a good kick up the bum.

Spoiler alert: building and maintaining an engaged community requires TIME. You will need it!

Facilitator

Led by Ruby Bisson, a communications strategist and lover of values-aligned projects that disrupt ineffective policy, build momentum, and influence positive change. As former Director of NSW-based agency Weekday, Ruby worked with leading for-purpose organisations and advocacy campaigns including the Social Enterprise World Forum, Yes23, and Youth Voice in Parliament. She also founded the literary subscription service WellRead, blending creativity with commercial know-how.

What to Expect

• Expert-led, practical learning

• Impact-focused tools and frameworks

• The opportunity to learn alongside peers and connect with other purpose-driven businesses

• Optional in-person networking over refreshments from 12pm

• Online access via Zoom is available for regional participants

Places are limited and registrations are essential - don’t miss out!

Eligibility & Program Info

To attend, you must:

• Hold a current ABN

• Be based in South Australia

• Be a small business (up to 20 FTE employees) or a family business

• Be ready to learn how to embed impact in your business

Participation in this workshop means you’re joining the Business for Good program. At your first event, we’ll collect a few business details to help us meet our reporting requirements. Once you’ve signed up once, future registrations will be quicker and easier.

We also have an Equitable Access Policy, so if cost is a barrier, please email us at hello@collab4good.com.au

About the Program

The Business for Good Sector Development Program 2025-27 is an initiative of the Government of South Australia’s Office for Small and Family Business and the South Australian Small Business Strategy 2023 – 2030. Delivered in partnership by the South Australian Social Enterprise Council (SASEC) and Collab4Good, the 2-year Business for Good Program will support South Australian small social enterprise businesses with key business fundamentals to strengthen their knowledge, capacity and capability to deliver social, environmental and economic outcomes for SA with long-term business sustainability and growth.

The program includes:💡 Workshops | 🎯 1-1 Coaching | 🤝 Group Mentoring

Stay up to date at: www.sasec.org.au/businessforgood