Business Forum: Tour Down Under Involvement

Get ready, The Parade, Norwood is set to take centre stage twice next year when the Women’s and Men’s Santos Tour Down Under Races launch from right outside your doorstep!

With over 10,000 spectators expected to line The Parade for these events, your business will be in full view of a massive, international audience. Locals, visitors and global media alike.

We’re thrilled to welcome the South Australian Tourism Commission team, who will share insider tips on how your business can make the most of this world-class event. From creative activations and partnerships to clever marketing ideas, you’ll walk away inspired and ready to shine during this major tourism moment.

DATE: Tuesday 4 November 
TIME: 6.00pm–7.00pm
WHERE: Norwood Concert Hall Complex, enter off George Street, Norwood.

Key takeaways for attendees:

• How to register an associated event and what support/promotion is provided through the TDU channels.

• Tips on how to create cycling-themed activities or promotions that attract race spectators and visitors.

• How to get involved in the Santos Best Dressed Town competition including what judges are looking for and how participation can boost local pride and exposure.

• Insights into the broader benefits of TDU – increased visitation, local media coverage, and opportunities to connect with new audiences.

  Both races will roll out from the Norwood Town Hall, the Women’s on Monday 19 January and the Men’s on Thursday 22 January, both kicking off at 11.10am, bringing an incredible buzz and energy to The Parade.
  
  Don’t miss this exclusive workshop, a rare chance to hear directly from the event organisers and uncover how to position your business in the best possible light during one of South Australia’s most celebrated events.