Business Growth - Pricing & Margins (Suffolk)

This session will be located in East Suffolk.

You can be selling plenty of product and still not be making the profit you think you are.

Join us for a practical and eye-opening session designed specifically for food and drink businesses looking to better understand their pricing, margins and profitability across different sales channels.

We'll explore the questions every food and drink business owner should be asking:

• What does each product actually cost me to make and sell?

• Am I charging the right price?

• Which products are driving profit and which are holding me back?

• Is wholesale really making me money?

• Which route to market delivers the strongest return?

• Where are hidden costs eroding my margins?

Whether you're selling through retail, wholesale, direct-to-consumer, food service, or a combination of channels, this session will help you see exactly where your profit is being made and where it may be slipping away unnoticed.

You'll leave with:

• A costed margin model across your product range

• A defensible pricing structure you can confidently take to market

• A channel-by-channel contribution analysis covering retail, wholesale, direct sales and food service

• Practical actions to improve profitability without simply increasing sales volume

In today's challenging trading environment, understanding your margins isn't a luxury, it's essential. This session will give you the tools and confidence to make informed pricing decisions, protect your profitability, and build a more resilient business.

East Suffolk Council, with funding contributions from the SZC Business Support Fund and SZC Tourism Fund, has announced a new strategic partnership with Tastebuds Collective to support the growth, resilience and long-term success of the region’s food and drink businesses.

As part of the East Suffolk Council programme, Tastebuds Collective and East Suffolk Council will share relevant personal information to deliver programme activities, and your participation confirms your informed consent to this data sharing between both organisations.