Business Practice Forum - Definiti and Case Study Application of AI

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Artificial Intelligence (AI) holds immense potential to revolutionise the way businesses operate. It promises to enhance efficiency, improve decision-making, and unlock new opportunities for innovation. The transformative power of AI lies in its ability to analyse vast amounts of data, identify patterns, and make predictions with a level of accuracy that surpasses human capabilities.

However, in Australia there is scepticism about realising the business value of AI while we are all scrambling to solve the productivity crisis that sees Australian businesses operating at 2015 productivity levels. To quote some of the organisations we have spoken to …

“We are finding it difficult to validate and justify the value of AI in our business.” - CIO.

“We are not sure if this gamble is going to pay off. We are way ahead of the game when compared to our peers, but the benefits are hard to articulate.” - Automation Manager of a large partner led firm.

“We don’t know how to get started?” – CFO

“How can I leverage AI to increase productivity and avoid having to replace staff.” - CFO.

So what’s working and what’s not? In this session we will put AI & GenAI into context, explore practical use cases that have delivered results, and discuss methodologies and approaches that can lead to harvestable value. Treating AI as a process transformation tool is the secret sauce. Combine AI with Intelligent Automation (IA) and you will unlock a super-power: do more with less, improve job satisfaction and create an unfair advantage in your market.

Simply put, AI plus IA can significantly increase shareholder value.

About the speakers:

Brad Woollett, CEO, Definiti, will provide an overview of how to view the AI opportunity in business.

Tony Roupell, Head of Automation & AI, Definiti, will discuss the pragmatic approach to process transformation referencing use cases and case studies involving AI & Robotic Process Automation (RPA).

Andrei Gromek, CFO of RPF Building Group, will share their process transformation journey so far.

Speaker Details

Andrei Gromek: CFO, RPF Building Group Pty Ltd

Andrei has spent the last 25 years working in accounting and IT around Newcastle, starting out in his father’s suburban accounting firm and on to PwC, as well as IT roles with BusinessCraft and Wink Reports, a SAAS product he founded in 2013 and exited in 2017. Andrei is now the CFO of RPF Building, a Newcastle-based insurance builder that respond to weather events and insurance claims up and down the Australian east coast. Andrei has a bachelor of IT from University of Newcastle, an MBA from Sourthern Cross University and is also a CPA

Tony Roupell: Head of Automation & AI, Definiti Pty Ltd

Tony's creative background and passion for process is motivated by creating time for executives and teams, so that they can reach their goals, focus on the high value tasks and improve their satisfaction. For the last 25 years, Tony has worked across a wide variety of industries and functions and has a broad depth of advisory and solution development experience across multiple industries and technologies including, Workflow, Business Process Automation and now Robotic Process Automation and AI.

Brad Woollett: CEO, Definiti Pty Ltd

Brad lives & works by the Covey & Carnegie principles and strives for the win / win outcome in all engagements. His management experience is broad having worked in mining & manufacturing, broadcasting & communications, and various professional service companies – both large and small - in Australia and overseas. Brad spends most of his ‘work’ time with clients & colleagues, understanding their business and their challenges, and quite often finding solutions from Definiti’s capability portfolio.