Hear the story of one entrepreneur who started a family business with a twist.

Are your business partners your siblings, parents, children, or cousins? Do you know someone who is partnership with a family member?

If so you’ll understand that working with family adds another dimension of complexity to running a business.

Come and join the conversation.

We’ve invited Rachelle Armstrong, NutriSoil, the co-founder of a family business, to share her journey of navigating the challenges of working with and in a family business.

In 2005 Rachelle partnered with her parents to create NutriSoil. The objective was to develop a viable family business while supplying a product, that helped farmers to reduce the use of synthetic fertilisers and chemicals to improve the health of the soil to boost the quality of productivity off the land.

The business was successful. However, Rachelle was frustrated that the company was not growing nor reaching its full potential. She reached out to a business coach to help the family negotiate their way through the dynamics and begin to implement a strategy to manage and grow the business and themselves.

On the night, Rod Fraser one of Rachelle’s business coaches will join the conversation to share the challenges and strategies they put in place to begin to steer NutriSoil to reach its potential.

Speaker: Rachelle Armstrong, Owner/Director, NutriSoil
Speaker: Rod Fraser, personal coach and business coach, Business Growth Strategies

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