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    Canberra Region - ‘Future On-Premise Strategy Workshop’

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    Event description

    Through the support of the NSW Wine Industry Association, and as part of the support package from the NSW State Government as part of the MOU, we would like to invite you to a Free workshop that will assist NSW wine businesses become stronger in the NSW On Premise channel.

    In late 2021 / early 2022, NSW Wine commissioned Wine Business Solution to make a thorough investigation into the position of wines from the Canberra Region in the NSW/ACT On-Premise.

    This research had two key components.

    1. 1. A Quantitative interrogation of 10 years of WBS’s On-Premise Research Data
    2. 2. A Qualitative assessment whereby WBS asked 21 key industry opinion leaders for their thoughts about NSW wines, including wines from the Canberra Region specifically, in terms of how they viewed them and how to improve sales, distribution and promotion.

    Your Opportunity

    This is your chance to;

    1.  Find out the results of the research
    2. Learn about the keys to On-Premise success.
    3. Participate in helping to define the future On-Premise strategy for the Canberra Region.
    4. Have your questions answered in relation to succeeding in the On-Premise.

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