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Carrots and Sticks; Effective Channel Partnerships | Online

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Event description

Carrots and Sticks; Effective Channel Partnerships

Tuesday, 9 August 2022, 11:00AM - 12:00PM

This kiwiSaaS Need to Know webinar will provoke a new way of thinking about channel partnerships, and how to make them successful.  Kiwi SaaS companies often live and die by the effectiveness of their distribution model, and Aotearoa is littered with carcasses of SaaS companies who executed their channel partnerships with timidity.  Be clear, decisive and bold, and set up your channel partnerships for success.

Who should attend?

Leaders in SaaS companies who are thinking about, establishing, operating or optimising channel partnerships, especially where they are doing so internationally.

Key takeaways

  1. The Five Stages of a successful engagement model with channel / distribution partnerships
  2. Why channel partnerships should be treated as a funnel
  3. The Five Golden Rules in building and running effective channel partnerships

Cost: Free


Serge van Dam is an active Investor Director in globally-minded Kiwi software companies including Montoux, Re-Leased, Wipster, Raygun and CoGo.   

Originally an Organisational Psychologist, Serge is most interested in growth strategies, and has expertise in B2B sales, marketing and distribution.  He spent a decade as an acknowledged thought leader in fintech, having been part of the leadership team at M-Com - the world’s leading mobile banking and payments platform - which was acquired by Fortune 500 company Fiserv in 2011.

Serge is an Operating Partner at New Zealand’s most successful venture capital firm - Movac - and is an advisor to various New Zealand Government agencies and on the Advisory Board of kiwiSaaS.  He was also named New Zealand’s Angel Investor of the Year for 2020.

Serge grew up in Argentina, is married with two children, and lives in Wellington.  When not helping grow companies, you will find him in the great outdoors, arguing over politics or with a novel in hand.

Originally an Organisational Psychologist, Serge is passionate about growth in all of its manifestations, and has a deep interest in software-driven disruption.  He spent a decade as an acknowledged thought leader in fintech / digital banking, having been Chief Marketing Officer for M-Com - the world's leading mobile banking platform - which was acquired by NASDAQ-listed Fiserv in 2011

kiwiSaaS Need to Know Webinar

Essential, short and punchy Need to Know sessions run by experienced SaaS practitioners and hosted by kiwiSaaS . The kiwiSaaS Need to Know Webinar equips SaaS entrepreneurs with the critical ‘survival’ skills needed to tackle big business challenges such as attracting talent, data security and business scaling. Visit for more details.

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