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    CBCC BRAVE Workshop - Social Media

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    Event description

    The BRAVE project is an inspiring initiative aimed at empowering women to embrace their true selves and pursue their dreams fearlessly. This initiative acknowledges both external and internal barriers, the project seeks to create a supportive community where women can thrive and support each other in their personal and professional endeavors. The focus on breaking down systematic barriers like the glass ceiling and gender pay inequalities, as well as challenging societal expectations and internalized norms, demonstrates a holistic approach to empowerment. Encouraging women to be authentic and true to themselves is essential for fostering confidence and self-belief, which are crucial for success in any endeavor. By providing resources, support, and a platform for women to share their stories and experiences, the BRAVE project has the potential to make a significant impact on individual lives and the broader community. It's commendable to see organizations like the CBCC dedicating themselves to advancing women's interests and creating positive change.

    The Brave Project, spearheaded by The Canterbury of Bankstown Chamber of Commerce (CBCC), is a community-driven initiative providing essential wrap-around skills and opportunities aimed at South-West and Western Sydney CALD women who want to return to work. In this Workshop, you'll be covering social media. Social media is vital for global connectivity, enabling communication, networking, brand promotion, customer engagement, market research, and cultural exchange, while also serving as a platform for information sharing, entertainment, and education.


    Social media has become a fundamental aspect of modern life, profoundly influencing how we connect, communicate, and consume information. In summary, social media plays a multifaceted role in modern society, serving as a conduit for communication, information dissemination, community engagement, brand promotion, activism, creativity, entertainment, and commerce. Its importance will likely continue to grow as technology advances and new platforms emerge, further shaping the way we interact with each other and the world around us.

    Date: Monday 8th July 2024

    Time: 6:00PM - 8:30PM 

    Location: Fairfield City HQ 


    Jo Johnston
    Jo Johnston

    Jo Johnston is an economist, a Management Consultant at Collappor8. She spent the majority of her career in Banking and Finance, in Credit and Risk, deeply embedded in risk analytics. Jo Johnston has worked across all industries and spent almost 5 years working abroad including, London, Dublin, Brussels, Amsterdam, Luxembourg, New York and Hong Kong for a major international Merchant Bank.
    Jo helps organisations to solve issues, create value, maximise growth and improve business performance. Whether it is broad strokes or very specific issues, Jo is a great asset to any strategic team.

    Tina Micali
    Tina Micali

    Tina has over 15 years’ experience in the Marketing industry. Prior to her time at Franky & Co, Tina had various marketing roles in the loyalty, rewards and incentives industry. After graduating with First Class Honours in Marketing from The University of Syndey, Tina began her Marketing career at Double Day Australia. She then went on to further her career at Pinpoint Marketing, and later at Mastercard Loyalty Solutions and Zenith Payments. During her time in these roles Tina worked on rewards and incentives programs across the finance, telecommunications, media and technology sectors. In 2016, together with Frank, Franky & Co was launched with its first store in Edensor Park. Tina continued to work part-time at Zenith Payments whilst supporting the growth of Franky & Co. In 2018 the success and expansion of Franky & Co saw Tina focus on the business full time, bringing her wealth of marketing experience to further grow the brand, in particular it’s online presence.


    Workshop highlights

    • Basic Strategy Development
    • Brand Building & Awareness
    • Marketing Asset Creation using Canva
    • Project management system - Asana
    • AI - content creation
    • Engagement and Community Building
    • Marketing and Promotion
    • Analytics and Measurements

    Thank you to our supporters!

    NSW Government

    Fairfield City HQ


    Franky & Co.

    We look forward to seeing you there!

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