CCMA September Mix & Master - Building Your Audience

Building Your Audience: Digital Marketing Basics for Creatives

Creating great work is just the beginning, getting it in front of the right people is what helps build a lasting career. Whether you're a musician, visual artist, performer, or multi-hyphenate creative, understanding how to connect with audiences online is essential for growing your fanbase and sustaining your practice.

Join us for a practical, professional development workshop tailored for the arts community. Led by a digital marketing specialist with experience in the creative industries, this session will walk you through the foundations of building an audience in the digital age: how to identify and reach your target fans, create engaging content, and choose the right platforms to share your work.

We’ll cover the basics of social media strategy, email newsletters, and content planning plus simple tools to help you stay consistent without burning out. You'll also learn how to turn casual followers into true fans who support and advocate for your work.

Whether you're just starting to share your practice online or looking to deepen your digital reach, this session will give you practical tips and a clearer direction for connecting with the audiences who matter most.