Changing hearts, minds, and hands

The REthink Nillumbik program is funded by Nillumbik Shire Council and supported by Edendale Community Environment Farm and NECAH (Nillumbik Environment and Climate Action Hub). The project will be delivered by Going Green Solutions and supports Council's climate action goal of net-zero community emissions by 2035.

Changing hearts, minds & hands

Welcome, environmental stewards! Have you ever felt passionately about an environmental issue but struggled to get others to share your concern or take action? You're not alone. This workshop delves into the fascinating world of behavioral psychology, equipping you with the knowledge and tools to effectively inspire and empower others to adopt pro-environmental behaviors.

We'll explore the underlying reasons behind our everyday choices and discover evidence-based techniques that can bridge the gap between awareness and action. By understanding how habits form, motivations work, and social influences shape behavior, you'll gain the power to craft more-impactful campaigns that resonate with your audience and create lasting change for our planet.

During the session we'll unpack key psychological concepts like habit formation, social influences, and decision-making biases. We'll then translate this knowledge into practical strategies you can implement in your campaigns. From crafting compelling messages to fostering a sense of community, you'll gain the skills to effectively motivate and empower individuals to adopt and maintain sustainable practices.

Get ready to learn how to:

• Spark motivation: We'll explore ways to tap into intrinsic motivators and build a sense of personal responsibility for environmental well-being
• Make it easy: Discover how to remove barriers and create an environment that fosters sustainable choices
• Harness the power of social influence: Learn how to leverage social norms and peer pressure to promote pro-environmental actions
• Frame the message effectively: We'll delve into the psychology of messaging, helping you craft compelling narratives that resonate with your audience.

By the end of this workshop, you'll be armed with the knowledge and practical skills to become a more powerful agent of positive environmental change. Together we can unlock the immense potential within our communities to build a more sustainable future.

Topics include:

• What motivates people to change their attitudes and behaviour
• What are the barriers to adopting and maintaining change
• What’s wrong with some approaches to environmental behaviour change
• What actually works to help people adopt and maintain change
• How can your group engage people and create a narrative around change

Who is it for?

This session welcomes anyone working or volunteering in the environment, climate, or sustainability space, including individual practitioners and community groups. It’s for those interested in learning more about the psychology of behaviour change, and how to make their environmental messages have more impact.

Additional info

• This is an adult-focused session not suited to children.
• The session will be held indoors. 
• We are committed to creating an inclusive and accessible event environment for all attendees. If you have accessibility or inclusion concerns regarding this event, contact us about how we can help.

About the REthink Nillumbik Project

The REthink Nillumbik Project is a series of fun, interactive workshops to create a more sustainable and liveable Nillumbik. Sessions include a range of activities to help local residents reimagine our collective approach to energy and waste.

REthink events are collaborative, hands-on, and can help people take small actions that can lead to serious, positive change. They include practical demonstrations, creative activities, and simple ideas for rethinking everyday choices and behaviours. We want you to leave each session feeling motivated and empowered to make change. By working together, we can create a more sustainable future for ourselves and generations to come!

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