Choosing and Using CRM Platforms - Online 06.05.2026

Choosing and Using CRM Platforms

Many small businesses track customers across spreadsheets, inboxes, notebooks, and multiple tools—making it hard to follow up, stay organised, or grow consistently.

This practical webinar helps business owners understand what a CRM (Customer Relationship Management) platform is, how to choose the right one, and how to use it effectively without overcomplicating their business.

The session is facilitated by Greg Roworth from Business Enterprise Centre NT, a Systemologist who specialises in helping businesses build simple, scalable systems.

Participants will learn how to:

• Understand what a CRM does (and what it doesn’t need to do)

• Identify the key features small businesses actually need

• Compare common CRM platforms and choose the right fit

• Set up a CRM to track leads, customers, and follow-ups

• Use CRM systems to improve customer experience and consistency

• Avoid common CRM mistakes that lead to poor adoption

This workshop is suitable for startups and established businesses that want better visibility of their customers, clearer processes, and more reliable follow-up without adding unnecessary complexity.

This workshop is delivered through the NTG’s Flexible Skills and Training Response Program in conjunction with Business Enterprise Centre NT.