Cicada x Westpac Webinar: Cashflow Management for Deep Tech Founders

Why you should attend

For deep-tech founders, cashflow can be complex; long development timelines, high R&D costs, and irregular revenue all make financial management uniquely challenging. This session is designed to help you build visibility over your cash position, understand key drivers of cash movement, and use that knowledge to support growth and investment readiness.

Together with Westpac, we’ll explore how to turn cashflow into a strategic tool for decision-making and resilience.

What you’ll get out of it

Led by Melanie Portelli, Portfolio Owner Marketing & Customer Experience the session will provide:

• Tailored insights for deep tech: Understand how cash moves through deep-tech ventures and how to plan around your unique business model

• Tools and frameworks in practice: Explore how Westpac’s Cashflow and Business Money Tools help you monitor trends, categorise expenses, and visualise future cash needs.

• Common challenges and practical approaches: Learn from real-world examples on managing late payments, unexpected costs, and funding timing gaps.

• Live Q&A with experts: You’ll have the opportunity to ask questions and gain practical advice to apply in your business.

Who should attend

Founders, finance leads, and team members from deep-tech startups and scaleups who want to strengthen their financial capability and plan confidently for growth.

Format

• 30 minutes of insight-rich presentation

• 15 minutes of live Q&A

• Post-event: Recording & resources

Free to attend — register early to ensure your place.

Speakers

Melanie Portelli, Portfolio Owner Marketing & Customer Experience, Westpac

Melanie has been part of Westpac for 7 years. She leads a team of 20 across customer experience and product within the Business Lending division. This includes accountability for the start up and scale up propositions. Before corporate life Melanie spent over a decade in advertising agencies in London, Amsterdam and Sydney partnering with clients (PlayStation, Samsung, Big W, Arnott's, Toyota) to deliver effective marketing campaigns.

This is an exclusive online event in partnership with Westpac.