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Masterclass: Communicating Sustainability in Fashion

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UTS Business School (Building 8), Dr Chau Chak Wing Building
Ultimo NSW, Australia
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Fri, 17 Oct, 9am - 11am AEDT

Event description

Learn how to avoid greenwashing and create compelling communication in this essential masterclass from the Centre of Excellence in Sustainable Fashion + Textiles, in conversation with Kellie Hush.

In order to adhere to increased greenwashing legislation in Australia and abroad as we collectively address the threat of climate change and other sustainability goals, there has never been a more important time for the fashion industry to understand how to harness the power of language.

Join us for this in-person masterclass and networking event where we will cover:

  • The principles of sustainable communication

  • The framework of The Sustainable Fashion Communication Playbook, co-published by the UN Environment Program and UN Climate Change

  • ACCC guidelines to avoid greenwashing

  • Best-practice sustainability communications with industry experts.

Perfect for marketing and PR professionals, fashion business owners, sustainabilty managers, and others tasked with writing and talking about your brand's sustainability journey.

Lecturer: Dr Lisa Lake

Industry Expert: Kellie Hush

Director of Centre of Excellence in Sustainable Fashion + Textiles

Co-Founder of The Volte / CEO Australian Fashion Week / Former Editor-in-Chief Harper’s BAZAAR Australia

The Centre of Excellence is a collaboration between UTS and TAFE NSW

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UTS Business School (Building 8), Dr Chau Chak Wing Building
Ultimo NSW, Australia