Communication in crisis
Event description
How to find and keep a communication voice during crisis times? To what extent does remote and virtual communication impact the delivery of the message?
These are a glimpse of the questions that we will be addressing during this panel on communication in crisis.We will explore with representatives of BranTribe and Social Change Central their strategy when communicating in a time of crisis and how to communicate effectively about the future and outcomes.
Panelists:
- Gloria Kaba: Managing partner at BrandTribe
- Ruby Bisson: Marketing and Operations Officer at Social Change Central
Organization:
- Panelists Introduction (10 min)
- Dealing with communication in a fully remote and digital world (30 min)
- Positive communication among uncertainty (30 min)
- Q&A (20 min)
Panelists presentation:
About Ruby Bisson - Marketing and Operations Officer at Social Change Central
Ruby Bisson is the Marketing and Operations Manager at Social Change Central. She recently acquired Incredible Communications, a full-service marketing agency in Sydney at the beginning of 2020 and is currently servicing a portfolio of clients across industries. She's passionate about building engaged communities around causes that matter. She currently resides in a coastal town an hour south of Sydney, where the escarpment meets the sea.
About Gloria Kaba - Managing partner at BrandTribe
27 years of experience in developing brand strategies, managing branding and communication programs, preparing culture injection workshops, and university teaching at the American University of Beirut.
Gloria was the Brand Development Director for Brand Central in M&C Saatchi Mena before she moved to establish BrandTribe as a Managing Partner with her long-time colleagues at BrandCentral. Gloria has led on several local, regional and international programs varying from media brands, to governmental entities brands and various corporate and commercial ones starting from strategy, naming, identity design development and communications.
Moderator: the Impact Accelerator
INCO Australia is registered in New South Wales as a non-profit public company limited by guarantee since 2018. INCO Australia is part of the INCO group, the leading global platform for social and environmental impact entrepreneurs. Mirvac joined INCO, to launch The Impact Accelerator, Australia’s first urban life focused accelerator at the crossroads of green technology and social impact.