ChatGPT: Friend or foe for communications professionals

We are looking forward to welcoming you to the second session of our communications network. This time the topic is ChatGPT with guest speaker Dr Karen Sutherland.

As the new word on everyone's lips these days, we will be exploring what the pros and cons are of its use within the philanthropy sector, and what its place might be.

During this virtual session we will dive into:

• Pros: cost-effectiveness, personalisation and efficient interactions, scalability and flexibility.
• Cons: Limited contextual understanding, dependence on data quality, privacy concerns.
• Balancing the Pros and Cons: To gain the greatest value from ChatGPT, organisations need to carefully consider the benefits and risks of using the technology in relation to their specific needs and operations. Guidance on weighing up the pros and cons will be included in the session.

About our guest speaker: Dr Karen Sutherland (Simple Social Media Solutions)

Dr Karen Sutherland is a Senior Lecturer in Public Relations at the University of the Sunshine Coast, Australia. Her research focuses on social media practice and pedagogy. A Senior Fellow of the Higher Education Academy, Dr Sutherland is also the author of the multi award-winning text, Strategic Social Media Management – Theory and Practice by Palgrave Macmillan, co-author of Public Relations and Strategic Communication by Oxford University Press, and is a Co-Founder and Social Media Specialist at Dharana Digital. 

Dr Sutherland's research has appeared in journals such as Public Relations Review and Media International Australia and presented at conferences and industry events in Australia, New Zealand, Portugal, India, the UK and the USA. Dr Sutherland regularly delivers social media workshops and coaching sessions to clients from a range of industries within Australia and around the world.

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