Connecting Product to Purpose

Startup success depends on communicating purpose.

Join us for an empowering workshop designed specifically for startup founders: "Connecting Product to Purpose." In a crowded marketplace, startup success hinges not just on their offer, but on how well they communicate the purpose behind it. 

Date: Thursday 12th & 26th September 2024
Time: 5:30pm-7:30pm
Location: Bloom Ideas Hub

This two workshop series will guide founders to articulate the core mission of their business and seamlessly integrate that purpose into their products or services. By focusing on clear, purpose-driven communication, you’ll learn how to create offerings that resonate deeply with customers, fostering brand loyalty and setting your startup apart. Whether you're in the early stages or scaling up, we will equip you with the tools to ensure that your product or service reflects and amplifies your startup's unique purpose.

About the facilitator

Sisonke Msimang - Storytelling and Impact

Sisonke is a global expert in impact driven innovation and communicating purposeful entrepreneurship. Sisonke brings a wealth of purpose driven experience from across the globe, most recently as Head of Storytelling at the Centre for Stories.

About Bloom:

Bloom: Centre for Innovation is a space dedicated to supporting changemakers and ideators. Our programming pipeline travels from primary school through the tertiary space, early career and on into industry. Bloom facilitates 'spontaneous collisions' of people from different demographics and industries, to create opportunities for 'knowledge spillover'. This collaborative thinking is the space where the truly game changing ideas and startups spring from.