Content strategy in practice - October 2025 - online

At the end of this training workshop you will:

• Understand fundamental content strategy theory

• Know essential inputs and outputs of high-quality content strategy

• Have practised content strategy crafting activities, including

  • Identifying problem state

  • Articulating key goals and measures

  • Setting up measurement framework

Who is this for?

• Anyone looking to improve their content strategy skills

• Open to beginner and intermediate practitioners

These are small workshops with a of max six people, so you will get lots of hands-on time :)

See why previous students loved this workshop.

Important

• This class is 2 x three-hour classes - both via Zoom.

• You will need a stable internet connection, a laptop and a camera to participate. 

• Participants are asked to turn on their video during class.

About the presenter

Elle Geraghty is one of Australia's most well-known Content Strategists. She is an international speaker who has been working in content strategy for over 15 years. She has helped organisations including Qantas, The Australian Museum, Atlassian, and Transport for NSW improve their content strategy. She runs the Sydney Content Strategy Meetup and is dedicated to raising the profile of content strategy in Australia.