CPD + Workshop - Marketing Everything Everywhere all at once!

Date: Thursday 25th July 2024

Time: 9am - 12pm AEST

Location: Zoom

CPD Points: 3 Formal Points

Cost: ArchiTeam / ACA Members $59, Non-Members $81, Students $15 (No CPD Points) 

👩‍🎤 “My influencer friend told me I needed to be on TikTok”,

🧑🏾‍💼 “Oh, mine told me I needed to be on every platform” 

👩‍🎤 “oh, well if I’m on Insta, then I need to post 3 times a day!” 

🧑🏾‍💼 “Plus stories” 

👩‍🎤 “What’s a story?” 

🧑🏾‍💼“🤷” 

👩‍🎤 “Also The algorithm doesn’t like it anymore when you hashtag” 

🧑🏾‍💼 “the algorithm doesn’t like photos- you have to upload videos now”, 

👩‍🎤 “Of what?” 

🧑🏾‍💼 “🤷” 

👩‍🎤 “I‘m thinking I’ll just hire a consultant to take care of this”, 

🧑🏾‍💼 “oh good idea, did you get a quote?” 

👩‍🎤 “yep… it’s more than my entire marketing budget…but maybe there’s a higher ROI?” 

🧑🏾‍💼 “What about ‘gift marketing’?” 

👩‍🎤 “Good thinking, I wonder what new forms of marketing there are?…” 

🧑🏾‍💼 “I suppose you should bed down who your target market is…what’s your strategy?” 

👩‍🎤 “🤷”

If this is a familiar and recurring conversation in your practice, then our upcoming CPD discussing marketing might help answer the questions as to how we market ourselves through new forms of media in a way that continues to build trust in the profession and educate our potential clients, with all the tools and platforms at our disposal.

Come and listen to architects and marketers who are leaning into these new channels to best advocate for architecture and professionalism in building. 

Speakers:

• Rachael Bernstone // Sounds Like Design
• Anthony Richardson // Simple Dwelling
• Audrey Whisker // Whisker Architecture
• Rebecca Caldwell // Maytree Studios

Learning Outcomes:

By the end of this CPD, participants will be able to:

1. Evaluate and select appropriate new technologies to enhance their practice's marketing efforts and increase market visibility.
2. Analyse current trends in digital marketing platforms and understand their relevance to architectural practices.
3. Develop strategies for utilising various marketing platforms effectively, considering timing and audience engagement patterns.
4. Understand the concept of Return on Investment (ROI) in marketing and its importance in budget allocation for architectural practices.
5. Identify key performance indicators (KPIs) and metrics for tracking the effectiveness of marketing campaigns in the architectural sector.
6. Create a framework for establishing and managing a marketing budget tailored to their practice's needs and goals.
7. Assess the time and financial investments required for different marketing approaches and make informed decisions on resource allocation.
8. Recognise the unique value propositions of their architectural services and develop strategies to communicate these effectively to target markets.

AACA 2021 NSCA Performance Criteria: Practice Management and Professional Conduct

This unit of competency encompasses a holistic understanding of the organisation of the profession, practice and business of architecture, with the objective of providing value through sustainable, timely and effective professional services in accordance with the ethical and legal obligations of an architect to clients, colleagues, employees and to broader communities.

Units of Competency: PC1, PC3, PC7

FAQ

I won't be able to make it to the session, or might miss part of it, will there be a recording that I can catch up on?

Yes, there will be a recording. All registered attendees will receive a link to view it the following week alongside their CPD quiz to receive points. For anyone who isn't registered, it will be made available on CPD Online in a month's time.

How do I get my CPD points?

A CPD quiz will be sent alongside the session recording which you can complete. The quiz will be open for 2 weeks. Certificates will be sent out to those who have completed the quiz after it is closed. Please ensure to check your junk emails 

I no longer wish to attend the session, can I cancel my booking?

Yes, you can cancel and receive a refund by going to your Humanitix Order Confirmation email > Manage Order > Refund/Cancel.

I have a specific question for the speaker / panel. How do I ask it prior to the event?

You can send it to admin@architeam.net.au and the office will pass it on for you.

More Info:

NOTE: This event may be photographed and filmed (in-person), and/or recorded (virtual). Your recorded image may be used by ArchiTeam Cooperative in printed and electronic publications for promotional and educational purposes. By attending this event you are agreeing to ArchiTeam Cooperative using your image for these purposes.

TERMS & CONDITIONS

Formal CPD points will only be issued on completion of any written requirements. Attending the session alone will not earn you formal CPD points. ArchiTeam reserves the right to alter the dates, speakers or venue of an event. Cancellations or refunds must be requested 48 hours prior to the event, no refunds will be given after this time. People attending in replace of a member must pay the difference for non member pricing. Start and end times are an estimation.

Click here to read the Terms and Conditions.