Create your Social Media Strategy

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

A robust social media presence is essential for small businesses looking to increase their brand visibility and expand their market share. Developing a well crafted social media strategy will help to streamline the process and ensure you stay relevant in a crowded marketplace.

In this workshop, you will go beyond the basics and deep dive into social media management, gaining insights into the latest social media trends, learning how to select the right social platforms and creating compelling content to capture your audience's attention. You will also learn how to use tools and analytics, establish a posting schedule, and set up calendars for social media management.

During the workshop, you will be using a variety of social media platforms and Canva.

For this workshop, you will need to bring your:

• Smartphone
• Laptop

This topic covers:

• Create a comprehensive social media strategy
• Learn how to use a variety of social media platforms
• Develop engaging content
• Implement effective tools and analytics to measure social media return on investment (ROI)
• Navigate the evolving landscape of social media trends and algorithms

This session is for business owners looking to establish their brand's online presence through social media. 

The facilitator of this topic, The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au. 

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.