Creating a Powerful Brand for Your Business

Have you ever briefed a freelancer or agency to do creative work - graphic design, copywriting, photography, branding, social media - and ended up disappointed or frustrated that your vision wasn’t reflected in the results?

Oftentimes that disconnect comes from a lack of clarity on the goals and strategy behind your brand. 

A brand is not just a logo, corporate identity, product or service. A brand is an audience or customer’s gut feeling from their experience of your business. Whether it’s through your website, your social media, your online or instore service, all these aspects and more, influence that person’s perception. Alarna will guide you in developing a foundation for a more consistent and true representation of your brand.

We’ve teamed up with graphic designer and photographer, Alarna O’Connell from Arch & Co to bring you a very practical workshop. By the end of the session, you will have summarised your Brand Blueprint, ready to brief a creative to bring it to life.  

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Key takeaways:

• What a brand includes
• The importance of a good creative brief
• Brand personality and tone of voice
• Brand mission
• Brand vision

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There's nothing like the energy and motivation from attending a live webinar. You'll be working on practical exercises with other participants and you'll get a chance to share your perspectives and ask Alarna questions. But if you can't make it on the day, we understand! We'll send a recording of this webinar to all registered participants after the event. 

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In this workshop series, My Work Life Design’s goal is to help you strengthen your business strategy to help you generate profit through your passion.

Whether you’ve been in business for a while, just starting out, or thinking about it, this workshop will help you get closer to developing your unique brand. 

Sponsored by our friends at Sorrento Hub Coworkspace

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About Alarna O'Connell:

Alarna O'Connell is the owner and director of Arch&Co, a graphic design and photography studio based on the Mornington Peninsula. Alarna is a graphic designer and photographer with 20+ years experience in branding, advertising, print, packaging, retail and digital design. Alarna has worked for a wide range of clients, including boutique and large, both in Australia and London. She understands the importance of concept driven design and strategic thinking,  loves new challenges, working with great people and creating exciting work, in both print and photography.

“Alarna was fantastic to work with. She is a combination of professional and relatable and this coupled with her extensive design knowledge ensures you get the best out of your design work and photoshoot. She created all of our branding and packaging, which we have had great success with. I would use Alarna again and highly recommend her to others.”

— Georgina — Director, HQ Health

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About My Work Life Design:

My Work Life Design is a platform for women-led businesses to experiment and collaborate on bold ideas before launching to the world. 

With so many responsibilities in life, the importance of career and financial independence can slip to the bottom of the priority list for many women. On top of this, many of us are battling a lack of confidence and limited access to opportunities which stops us in our tracks.

My Work Life Design is working to address these issues by providing a judgement-free space for peer-to-peer collaboration, accountability and up-skilling using human-centered design as it’s backbone. Visit our organiser profile or website for our latest online events and resources.

Help us spread the word about My Work Life Design! 

Share this event with a friend or family member who could use some encouragement and support to launch or grow their own business.

Banner image: Balázs Kétyi