Creating Email Marketing Campaigns

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Email marketing is a powerful and cost effective method to engage customers, nurture leads and drive conversions. Learn how to connect with your audience on a personal level to deliver relevant content directly to their inbox. 

Explore the strategies and techniques that drive email marketing success. From understanding the importance of audience segmentation to crafting personalised content, you’ll learn to create compelling email campaigns, automate workflows, optimise performance and adhere to industry best practices that make your emails stand out.

This topic covers:

• How to create targeted and engaging email campaigns that resonate with your audience, leading to higher open and click through rates
• Benefits of email automation and how to set up automated email workflows that deliver personalised content and nurture leads through their customer journey
• Review the most popular email marketing platforms including MailChimp, Mailerlite, Marsello, Klaviyo and others
• How to identify the best email marketing platform for your business
• Essential strategies to improve email deliverability and ensure your emails reach the inbox 
• Analyse email performance metrics for continuous campaign enhancements
• Explore techniques to write persuasive subject lines, captivating email copy and engaging visuals that drive action and conversions

This workshop is ideal for businesses looking to use email marketing as part of their overall marketing strategy.

The facilitator of this topic, McNaught Media is a boutique marketing agency offering social media marketing, branding, design, website, copywriting and public relations management. Creative Director Kasia McNaught understands the marketing challenges small businesses face, with more than 16 years experience providing specialist marketing and business advice.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au. 

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.