Creating Engaging Video Content

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Video is one of the most effective ways to engage your target audience and create brand awareness. In this workshop, you will learn the fundamentals of creating engaging video content from techniques to enhance your storytelling through visuals to user-friendly video editing tools. The workshop is specifically tailored to beginners, providing a step by step guide to the entire video creation process.

In this workshop you will be using the following programs:

• Canva
• CapCut
• TikTok
• Instagram
• Veed

For this workshop, you will need to bring your:

• Smartphone
• Laptop or desktop computer

This topic covers:

• Simple techniques for enhancing storytelling through visuals
• Step by step video editing workflow to guide you through conceptualising and producing content
• Various user friendly video editing tools
• Video content techniques to use across different channels

This workshop is suitable for businesses looking to create social media videos to showcase their brand.

The facilitator of this topic, The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Important booking information

If this is your first workshop with us or you have any queries, check out our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.