Creative AI: Human-Led Workflows in the Age of Agentic AI

Creative AI is rapidly transforming screen production, but the future belongs to creatives who know how to lead the technology, not just use it.

In Creative AI for Screen & Media: Human-Led Workflows in the Age of Agentic AI, filmmaker and creative AI strategist Julia Lewis from Margarita Media explores how emerging AI systems from companies including Adobe, Anthropic, and OpenAI are shifting the industry from AI-assisted editing toward AI-directed workflow orchestration.

Designed for filmmakers, video producers, editors, and Screen & Media educators, this webinar will show you how to map where AI should and shouldn’t operate within your workflow, design human-centred pipelines for pre or post productuction and maintain creative authorship in increasingly automated environments.

Through real-world examples, emerging industry insights, and practical workflow demonstrations, participants will gain a forward-looking framework for integrating AI strategically while strengthening the distinctly human skills that will define the next era of storytelling.