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    Creative Australia's Knowledge Series | June 2024

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    Event description

    Knowledge Series 2024 | Mastering Arts Fundraising

    Knowledge Series | Mastering arts fundraising is our master course in arts fundraising. Presented by leading Australian and international experts, the webinars cover essential fundraising topics contextualised and relevant to the Australian cultural landscape.  

    Knowledge Series is beneficial for arts professionals with any level of experience and expertise. The online recordings run 90-minutes each, providing flexibility for you to learn at your own pace and in the comfort of your own space. The series complements the high demands that come with fundraising, by giving you tangible value, immediately applicable tools to use at the workplace, and the flexibility to structure your own learning. 

    We are excited to announce our first 2 webinars as part of our 2024 season. 

    The 11 Questions Every Donor Asks & The Answers All Donors Crave with Harvey McKinnon from Canada and 

    LinkedIn for Fundraisers with Michelle Stein from South Africa. 

    Participation in the 2024 season comes at no cost but registrations are essential. 

    The Knowledge Series is ideal for 

    Fundraising professionals, Executives, Artistic Directors, Board members and CEOs to develop their fundraising knowledge within the Australian arts and cultural sector. 


    This Knowledge Series session will be delivered online via Zoom and participants will be sent a unique Zoom link the day prior to the event. The series will be recorded and available via a registration process post event. 

    For accessibility enquiries, please contact us here

    Key program information: 

    Dates of delivery and presenter: 

    Thursday 6 June | 11am – 12.30pm AEST 

    Thursday 13 June | 2.30 – 4pm AEST  

    Thursday 6 June | 11am – 12.30pm AEST - The 11 Questions Every Donor Asks & The Answers All Donors Crave with Harvey McKinnon 

    Presenter: Harvey McKinnon | Canada 

    Company: Harvey McKinnon Associates  



    What are your donors thinking? What questions do all donors ask? How can you use an understanding of what donors crave to help you raise more money, now and in the future?   

    There's never been a more important time to know exactly how your donors think and feel. This webinar is applicable to every fundraising channel. From major gifts to direct mail to special events. Every question you answer in advance, or when you are communicating with a donor, removes a barrier to getting a generous gift.   

    In this educational session you will learn the critical 11 questions, you'll also learn:  

    • What your donors are thinking. 
    • How you can build an even stronger relationship with them. 
    • The three most important questions every donor asks. 
    • How to get donors to care about your cause. 
    • How you can use this strategy to improve every kind of fundraising you do.  

    If you're not anticipating your donor's questions you're leaving money on the table. Even worse, you're missing opportunities to strengthen relationships and deepen donor commitment.   

    Based on Harvey’ McKinnon’s bestselling book, The 11 Questions Every Donor Asks and the Answers All Donors Crave, this webinar will discuss how to use these questions to build stronger donor relationships, and how you can use this strategy to improve every kind of fundraising.

    About Harvey: 

    Harvey McKinnon has been a fundraiser for over 40 years and is recognized as one of North America’s leading fundraising experts. His consultancy raises money for hundreds of non-profits in Canada and the USA. He is a seasoned trainer who has delivered fundraising keynotes at conferences around the world.

    Harvey has decades of experience working with Arts organizations, from creating campaigns to sitting on boards. A frequent master-class trainer, he has authored six books – most recently The Healthy Nonprofit (2023) and How to Create Lifelong Donors (2020). His best-selling book, The 11 Questions Every Donor Asks, is a major gift training manual for fundraising departments throughout the US and Canada. He also co-authored the #1 bestseller The Power of Giving, which has been translated into nine languages.

    Harvey has produced a wide variety of award-winning documentary films that have been aired on the BBC, CBC, ABC, PBS and many other networks around the world. They include: Side-By-Side: Women Against AIDS in Zimbabwe; The Black Sea in Crisis, and biographies of David Suzuki and William Shatner. 

    An avid supporter of the arts, Harvey is passionate about live music, theatre, comedy, books, and dancing. He currently sits on the board of the Arts Club – Canada's largest urban theatre. His favourite musical artist is Australia’s brilliant Paul Kelly. He knows 17,659 jokes. 

    Thursday 13 June | 2.30 – 4pm AEST  - LinkedIn for Fundraisers with Michelle Stein

    Presenter: Michelle Stein | South Africa  

    Company: Handmade Fundraising   



    We spend so much time as fundraisers figuring out how to get in front of people and yet the most efficient way is free and available to everyone: LinkedIn.   

    In this practical workshop, we will explore:   

    • Why LinkedIn is the ideal platform for fundraisers (spoiler, there are no gatekeepers!)  
    • How to maximise your profile  
    • How to decide on and find who to follow 
    • How to write posts and comments that engage potential donors 

    Whether you only log on three times a year or lurk daily without ever posting, you’ll get the tools to position yourself as the key connector for donors looking to make a difference in the arts and cultural space.      

    About Michelle: 

    Michelle Stein is a fundraising consultant and trainer specialising in high-value fundraising from major donors, corporates and trusts & foundations. Her experience spans international development, faith and arts & culture organisations in the UK and South Africa including The British Museum, Zeitz Museum of Contemporary Art Africa and WaterAid. She has trained fundraisers across the globe. She loves swimming in tidal pools, runs the South Africa Barefoot Shoes Instagram account and is always looking for good podcast recommendations.   

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