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Creative HQ: Certificate in Applied Innovation, Sep-Oct

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Event description

Creative HQ’s Certificate in Applied Innovation is the perfect course to learn more about innovation and how to use it in the real world.

The Certificate is made up of five workshops: foundation, discovery, market potential, ideation and build-measure-learn. Attend one, or pick all five to receive our Creative HQ's Certificate in Applied Innovation

All sessions run 12pm to 5pm at Creative HQ office in Dixon Street, Wellington.


Start from the foundations, to set yourself and your team up for success. It’s about making sure that you have the right tools, people and mindset to help you along your innovation journey. We’ll give you an introduction to a range of frameworks and tools for problem-solving and value creation that will start you off on your journey.


Before you start thinking about a solution, you need to validate that a real need exists. You need to get out and talk to people. Many people skip this step. Don’t. You must understand the problem from the viewpoint of those who experience it in order to deliver an outcome they will value.


You’ve validated the problem, but is there a market for it and, if so, is the market big enough? Who are your competitors? Are there unique factors in the market that make it really hard to solve this problem? Can you create a large enough impact and value to make this whole thing worthwhile?


Develop an initial solution concept using broad thinking and creative thinking. You will be introduced to a suite of tools specifically designed to stimulate new ideas and challenge you to think and do differently.


Build a range of solution prototypes to test with your end-users. The build, measure, learn loop takes you from lightweight virtual solutions through to sophisticated working prototypes. Following this process helps you avoid investing a lot of time and money into a product that ultimately nobody wants.

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